Reports

Industry reports and guides for product, design, and competitive studies to bring you actionable data and insights.

Featured reports

  • The Forrester Wave™: Experience Research Platforms, Q2 2023

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    The Forrester Wave™: Experience Research Platforms, Q2 2023

    Discover why UserTesting is a leader in Experience Research

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  • Harvard Business Review Analytic Services Report - Emphasizing Empathy as a Cornerstone of the Customer Experience

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    Emphasizing Empathy as a Cornerstone of the Customer Experience

    Read this Harvard Business Review report to explore the role of empathy in delivering a better customer experience.

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  • FORTUNE Brand Studio: The ROI of Customer Empathy Report

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    FORTUNE Brand Studio: The ROI of Customer Empathy Report

    Learn how empathy impacts financial performance from global CEOs.

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  • Forrester Study: The Total Economic Impact of The User Testing Insight Platform Cover Image

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    Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

    Discover the economic impact of user research with UserTesting and understand the financial benefits and ROI of UX research.

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  • Forrester Guide - Democratize Experience Research: How to scale your research practice by enlisting nonresearchers

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    Forrester: How to Democratize Experience Research

    Learn how to empower teams to gather and act on customer feedback across your organization.

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teaser image for industry reports -generational banking report

Report

Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...
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Hero-Talker-Study-Insurance-1024x687

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AI and insurance CX: Consumer trust, challenges, and opportunities in a digital era

It’s hard to overstate the complexities of navigating the modern insurance landscape, and the...
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Teaser images for Pulse Reports

Report

2024 Q4 Retail Pulse Report

Uncover the drivers behind consumer loyalty and how innovative retailers can set themselves apart in an increasingly competitive market in UserTesting's Q4 2024 Retail Pulse Report.

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Which online grocery retailers deliver an exceptional customer experience?

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Which online grocery retailers deliver an exceptional customer experience?

This report is for retail executives working to deliver seamless online shopping digital experiences...
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The UK Banking Empathy Experience Index (EXi)

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The UK Banking Empathy Experience Index (EXi)

Learn how empathy-driven experiences can rebuild customer loyalty for UK banks and financial institutions.

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UserTesting Empathy Experience Index (EXi) Report: multichannel retail

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UserTesting Empathy Experience Index (EXi) Report: multichannel retail

Discover how empathy-driven experiences can rebuild customer loyalty in multichannel retail.

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As seen on my feed: a global study of social media shopping behaviors

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As seen on my feed: a global study of social media shopping behaviors

It’s difficult to overstate the impact of social media on nearly every aspect of...
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Credit Unions And Small Banks: Level Up Your CX Expertise | Teaser Image

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Credit unions and small banks: level up your CX expertise

For decades, credit unions and small banks have tailored their offerings to customers and...
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Retail Banking: Boost Your Customer Experience | Teaser Image

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Retail banking: boost your customer experience

During the COVID-19 pandemic, traditional banks became keenly aware of the importance of customer...
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